A well-known company with an excellent reputation for superior products or services can be known as a “brand” just by its name alone (such as Coca-Cola, often known as Coke). Brand recognition for a trademarked brand can lead to significant sales and national distribution, but it requires a large advertising and marketing budget—especially in
A mentor is an experienced and trusted adviser who gives help and advice. The right business mentor can help you grow your business, act as a sounding board for your ideas, and provide valuable feedback and sound business advice. It can be a challenge to find the right business mentor for you. If you’re
A Case Study: SwanLeap The fastest-growing private company in America, ranked number one on the 2018 Inc. 5000 list of America’s fastest-growing private companies. Photo above: Members of SwanLeap leadership team pause for a photo on the red carpet at the 2018 Inc. 5000 awards gala. From Left: Brad Hollister, Adam Sasse, Ben Weger, Jason
