Kim Jordan is a co-founder of New Belgium Brewing, one of America’s pioneers in craft brewing and an industry shaper known for its forward-thinking environmental practices and employee engagement.
In Pursuit of Great Beer, Not Quarterly Earnings – The Fat Tire story from co-founder, Kim Jordan
In 1991, co-founders Kim Jordan and Jeff Lebesch took out a second mortgage on their home in Fort Collins, Colorado, to start a craft brewery in their basement. Jeff had been inspired by the fruit and spice-infused beers he had tasted on a bike trip to Belgium, so they named their company New Belgium and launched a beer with the whimsical name, Fat Tire. Jordan remains one of the few women founders in a male-dominated industry.
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