Successful business owners identify their competitive advantage and their “unique selling proposition,” or USP. Their USP is what distinguishes their business in the marketplace and separates it from competitors. What’s your business’s unique selling proposition? What’s special about your product? How does your product or service solve a specific problem or fill a critical
Why Should Your Business Model Include Recurring Revenue? Most successful businesses have a mix of one-off sales and recurring revenue. Unlike one-off sales, recurring revenue is stable and occurs at regular intervals with a high degree of certainty. As a result, it is a strong foundation for your financial and strategic business plan and
Have you adapted your business model? Does your business model include new sources of revenue? Fortunately, many small businesses have survived, and some have thrived during the pandemic. These companies are writing their own story of success. A Case Study – Maria’s: A Lifestyle Shop Maria’s: A Lifestyle Shop is a lifestyle boutique located
